Any web-based store needs a reliable platform, and WooCommerce provides both established and just-launched online merchants with numerous benefits.

Here, we take a look at some of its features in a little more detail.

Remember, StuCommerce is an e-commerce web developer offering first-class services to clients working in varied sectors. Let us set you up on WoocCommerce so that you can make the most of your e-commerce store and enjoy the highest possible level of sales and conversions.

We’ll also make sure that all the big names in online search, including the likes of Google, notice you.

What is WooCommerce?

WooCommerce is an open-source, e-commerce plugin designed to be used with WordPress – one of the easiest and most popular ways of creating your own blog. (One estimate has it that as many as one in four websites now runs on WordPress.)

Initiated in September 2011, WooCommerce is designed for online merchants of all sizes. Since launch, the plugin’s simplicity and ease of customisation have seen its popularity soar.

Today, it’s one of the web’s most commonly used e-commerce solutions for anyone looking to sell stuff online. And, best of all, it’s free to use in its most basic form, as well as being highly versatile. Essentially, it aims to make the selling process as straightforward and hassle-free as possible.

Why have WooCommerce as the platform for your e-commerce store?
  • Ease of installation

You can be up and running on your WooCommerce store really quickly, especially when compared with more complex CMS solutions.

  • Your store belongs to you alone

If you sell via a third party like Amazon, you have to follow their rules and conditions. Generally speaking, it’s far better to remain in control by having your own web shop. It will also make it easier for customers to find you via organic search.

  • Customise your site with themes

It’s easy and inexpensive to make changes on the WooCommerce platform once you’re all set up, for example in terms of your store’s appearance. And you can take your pick from various themes, free or paid-for.

  • Security

WooCommerce provides you with a highly secure online experience. Implement updates with a single click, making sure you do this promptly to keep the platform as safe and reliable as possible.

  • Analytics

These are in-built, simple, intuitive, and easily accessible even to newer online sellers. Pie charts and other easy-to-understand graphics display a host of information, while a deeper analysis is available by activating Google Analytics within WooCommerce.

  • SEO-friendly

The entire platform is SEO-friendly, and makes it easy to optimise your products for this purpose. Equally, there are third-party SEO plugins to assist you in optimising each page and post on your e-commerce site.

  • Many different official extensions

WooCommerce offers over 400 official extensions, covering subjects from payments, analytics and shipping to accounting and marketing, alongside some third-party ones. Designed to make life easier, there are both free offerings and paid-for extensions.

Full of features

WooCommerce provides you with everything you need to run your virtual store, from billing and orders to new products listings.

The features provided are essentially quite stripped-down for a fast, reliable operation, but you can expand them as required.

Here are some of the main ones:

  • In-built blogging
  • Unlimited customisation
  • Easy-to-manage product categories
  • Product reviews and ratings
  • Tags and attributes
  • Product filtering and sorting
  • Location customisation in terms of language, currency etc.

Using each feature, you can sell as many products, and display as many images, as you wish.

An e-commerce web designer able to handle multiple sites

You’ll also need to find the right e-commerce web designer. Let us help you find your online market of potentially thousands of customers via WooCommerce, and help you get the most out of this platform.

Remember, we offer secure payment gateways, an in-built content management system (CMS), analytic tools, SEO optimisation and more.

Talk to us today about whether WooCommerce is right for your online store, and how we could make it the perfect fit for what you need.