Why is it important that my website works well on mobile?

Why is it important that my website works well on mobile?

According to Statista, mobile web traffic has consistently accounted for around 50% of all global website traffic since 2017. In the second quarter of 2019, mobile devices (excluding tablets) were responsible for 48.91% of online traffic worldwide.

It’s true that much will depend on the sector you operate in. For businesses such as locksmiths, whose custom is mainly local, or for a service such as roadside breakdown recovery, mobile is likely to be especially important. Use Google Analytics to understand how your visitors browse online.

Here are some other reasons why mobile matters:

  • SEO

When Google assesses how to rank a website, mobile friendliness is the third most important factor. And, since November 2016, the search giant has crawled sites’ mobile versions before its desktop counterparts.

Any indication that you are not as mobile friendly as you could be could definitely cause you to slip in the search engine rankings.

  • Dissatisfied users won’t come back

In a statistic published by McKinsey, Google says approaching two thirds (61%) of users probably won’t return to a mobile site they found hard to access. Indeed, some 40% would simply head to the website of a competitor instead.

  • Mobile use is growing

Mobile internet use is set to grow as people consistently access information on the go rather than from a desktop machine, in a variety of situations. Indeed, one statistic holds that, by the end of 2019, searchers could be looking at your website’s desktop version just 20% of the time.

  • It affects your profits

Being mobile-friendly is just good business. One survey for a shoe company found that a mobile-responsive design boosted search engine rankings by more than three-quarters (77.59%), while its mobile conversion rate rose by 15.19%.

What is mobile-friendly design?

Mobile-friendly design is responsive, meaning the way your website is shown adapts to the size of the screen in use.

Meanwhile text for mobile sites needs to be short, punchy and highly readable without zooming, and with plenty of headers and prominent calls to action.

Avoid software that’s not commonly found on mobile, such as Flash, and don’t block JavaScript, CSS or image files. Equally, don’t put up irrelevant cross-links, or unplayable content.

For websites such as Amazon, which are too large and unwieldly to transfer directly to mobile, a mobile app is a popular alternative.

Test your website’s mobile-friendliness – take the Google test. We can help you analyse your target market to decide whether a mobile redesign is needed for your e-commerce website. Talk to us right now.