Hiring a Developer For An Ecommerce Site vs Doing It Yourself
Not so long ago, people barely bothered even to ask this question. If you wanted to build an eCommerce website for your business, there really was little option but to hire a professional web developer, and perhaps a designer, to do the job.
In recent years, website builders such as Wix have made it far more possible to create your own website. And, in many ways, doing so now is hardly any more difficult than using a program such as Word or PowerPoint.
Deciding whether to DIY or hire an eCommerce developer
However, before making the decision, you need to ask yourself the following:
Do you have the technical knowledge to build a website?
Drag-and-drop website builders allow you to design, edit and build a whole website without the need to understand coding, with only reasonable (rather than expert) computing skills. You just need a little perseverance and patience to create a website.
But to build a website on a more powerful content management system, it helps to have code-handling and web development knowledge.
What’s more, the DIY website approach is probably better for informational or brochure-type affairs, where you’re just promoting what you do, as opposed to an eCommerce store. For something with more advanced features, from databases to the sort of interface e-commerce websites need, you’re almost invariably better off calling in the professionals. Website builders often limit functionality which limits what you can do with your website. When you’re selling online you want to make sure your website visitors enjoy their experience and ultimately complete their purchases through the checkout. Complicated logins and poor user experience is a certainty for abandoned carts!
Do you really have the time to build a whole website?
You’re no doubt already aware that time is your most valuable asset. And you don’t just need lots of it to build your e-commerce website. You also need time for researching, planning and preparing text and visual content, and for carrying out the continual maintenance that all e-commerce websites need.
Given how precious your time is, bear in mind that hiring a professional developer can free you up to do what you do best, running your business. But you’ll also be able to focus on other things, such as content writing, finding images, sourcing the best logo for your brand, or being active on social media. Some of these tasks can, of course, also be outsourced to freelancers.
Do you know how to make it search engine-friendly?
The most beautiful website in the world is no good if it doesn’t rank highly with the search engines, most people won’t even look beyond the first page of results. A professional developer will make your website friendly to the likes of Google. This is achieved through responsive design, the right coding, swift and simple navigation and other tricks of the trade.
In conclusion, a professional developer is better placed to create a unique website for you that stands out among the many others out there thanks to its custom design. It’s also likely to be more user-friendly and to communicate your message more clearly and professionally.
If you’re just starting out or already have a site and are looking for an e-commerce web developer, we’ve put together some low-cost start-up e-commerce packages to get you on the best platform from day one, whether you’re looking for a new Shopify store or a Woocommerce site. You can then grow the site as your business grows. Talk to us today about how we could develop your e-commerce website.